Located in Banff, Alberta, the Hoodoos are columns of rocks that have been brutalized by the different climates along the Milk River. In layman's terms: It's a strange word, for strangely shaped rocked pillars.

In partnership with Artcraft Display Graphics and Roaming Writer, The Sum developed and designed interpretive signage that followed the trail around the popular tourist destination. The use of bold colours and irregular shapes were used to mimic the beautiful, natural environment.