In search for a new corporate identity, the Toronto International Film Festival Group (TIFFG) and its partner Bell Canada was given an envisioning document designed to inspire workshop participants and prepare their minds for the brainstorming session to come.

Working closely with Envisioning + Storytelling, The Sum designed the publication around the concept of a kaleidoscope-rearranging familiar elements into exciting new ideas. A four-page spread of the proposed new building highlighted the significance of Bell's contribution to TIFFG and the exciting opportunities that are in the near future.