Urban Edge focuses on helping each person find their home in the heart of the city. It started as an entrepreneur's dream to enter into the booming real estate market. The focus was on the sales of condominiums for young couples or first time buyers in the city.

The design reflects the client's desire to have a modern and cutting edge design that appeals to a younger audience. The illustration of condos forming into the shape of a house acknowledges that although in the heart of the city, each suite represents a home.